AI Image
McDonalds
Personalized AI-generated content for fan engagement.
Commercial
AI Image
Commerce
The Diagnosis
McDonald's wanted to hand over the "pen" to fans—letting them generate and share their own campaign materials. But this created tension: how to enable mass personalization at scale without diluting brand identity, introducing risks (low-quality or off-brand outputs), or losing narrative cohesion?
The Engine
We built an automated generation pipeline that turned personalization into a growth engine. The system allowed fans to instantly see and share branded campaigns for their favorite meals. We engineered a scalable system for co-creation that maintained strict quality and brand guardrails while automating the creative heavy lifting.
The Outcome
Scale: Generated over 300k branded images, proving the robustness of the automated pipeline.
Growth: Transformed a manual creative process into a scalable viral engagement loop.
Engagement: Boosted app engagement and strengthened customer loyalty.
Efficiency: Significantly reduced production overhead while celebrating the customer community.