Scale & Version Control create Dead Ideas

Context aligns production. Version control ensures scale. Context is comprised of goals, milestones, targets, and checkpoints. These are the means of production—logical steps between A and B; ideation and shipping. Version control manages these means of production between A and ; ideation and shipping. The rigidity or bounds of these ideas are tied to what I refer to as Dead Ideas.

Taxonomies, symbols, and some aspects of language itself are dead in this sense. All are subscriptions to rigid concepts, which allow transferability across contexts. Here are examples of these technologies:

• Language: People who speak English subscribe to what bread is—some dough is often baked.

• Symbol: A fork and knife (🍽) in cultures that use this cutlery associate variations of this symbol with food.

• Taxonomies: Chefs, culinary artists, and gastronomists may consider rules for describing different foods, some traditional and others modern.

All of these are types of version control—language, symbols, taxonomies, etc.—can scale to anyone who subscribes to these unchanging notions; dead ideas which never spoil. In that same way, if they are left to interpretation, they need to be described in a new concept, maybe with different milestones, targets, or checkpoints. However, truly Living Ideas traverse context altogether. There is no goal, milestone, target, checkpoint. There is ambiguity, obscurity, new gravities, inquiry, riffing, poetry, and art.

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Living Ideas continuously expand in meaning and, therefore, value.